As gaming becomes even more popular, one of the challenges the industry is facing is user churn, as many gamers stop playing a game within 30 days of downloading it. To address this challenge that both game developers and influencers have to overcome, global video game commerce company Xsolla has launched a new tool called Xsolla Drops.
"Drops gives game developers and publishers the ability to build and reward their gaming audience easily. We are helping Malaysian game developers reward their fans, explore new user acquisition methods, and strengthen long-term engagement with a game's current player base by offering exclusive in-game items and unique experiences. With Drops, developers will create game-specific campaigns with targeted audiences, delivering a personalized experience on a custom landing page with no code required," said Xsolla Business Head Alexander Menshikov.
Powerful marketing tool
Xsolla Drops augments the existing Xsolla Partner Network solution that allows game developers and publishers to create and scale performance-based influencer and affiliate programs. Xsolla Drops provides an added layer of marketing support for Malaysian game developers to increase user acquisition and incremental sales by streamlining the ability to promote their digital items, including virtual currencies, skins, non-fungible tokens, game keys, premium subscriptions, and more.
This new marketing tool solves the challenge of the rising costs of acquiring, engaging, and retaining players with branded websites and close collaboration with influencers, artists, esports pro gamers, celebrities, and renowned agencies.
"We were thrilled with the results of our Drops campaign with Xsolla. The onboarding process was easy and only took a few hours from start to finish. All we needed to do was to fill out the form, upload game design assets, and provide redemption instructions for players to get a reward. Xsolla handled the rest, including web page development and marketing setup. We doubled our user base in less than 24 hours and saw a 300% increase in website traffic. We highly recommend Xsolla's Drops tool to any game developer looking for new ways to drive user acquisition and engagement," said Scott Robinson, owner of blockchain-based racing game SprintGP.
So, are you ready to reward your community?