Wing Bank (Cambodia) Plc has partnered with Forest Interactive Cambodia to offer accessible and affordable e-vouchers for a variety of users on their mobile app, including the growing gaming market segment.
"Having this partnership not only increases awareness of digital vouchers for our users' benefits but also helps refine our marketing strategy from this point onward," said Wing Bank CEO Han Peng Kwang in a press statement.
Better customer experience
According to him, Forest Interactive's Digital Voucher Platform (DVP) will be an ideal domain for the bank to explore as part of its commitment to providing customers with a better digital experience.
Through the partnership, Wing Bank customers can purchase a wide range of digital gaming and entertainment vouchers with applied discount options of up to 60% off for a wide variety of gaming and digital entertainment products, including Mobile Legends Bang Bang, PUBG Mobile, Garena Free Fire, PlayStation, LifeAfter, Onmyoji, Identity V, Valorant, Roblox, Razer Gold, Nintendo, Steam Wallet, Spotify, Netflix, Amazon, Marvel, and Discord.
Since 2008, Wing Bank has changed the way Cambodians access finance for the better through instant, secure, and mobile services. Wing Bank now offers a variety of cutting-edge financial solutions to both individual and corporate clients through its Wing Bank app, over 80,000 merchant partners, and industry leaders such as Mastercard, Visa, and Western Union.
Forest Interactive Cambodia Country Manager Soknang To expressed his excitement to cooperate with the Cambodian bank, as the country moves forward with its mission to become fully digital by 2023.
"We warmly embrace Wing Bank as a partner and are delighted to widen Wing Bank App users' accessibility to digital vouchers for games and entertainment content, especially from Forest Interactive's own DVP. We hit two birds with one stone with the campaign strengthening Wing Bank's local presence and our continuing efforts to fully integrate digital payment domains in the everyday lives of Cambodians," he said.
Forest Interactive has more than 16 years of industry experience in the mobile technology and communications industry. Its DVP offers mobile operators and businesses better engagement with their users for digital goods, including e-vouchers.
Customers of Wing Bank started enjoying access to the discounted digital e-vouchers of up to 60% via the Wing Bank app on April 10.
In a previous interview, To said that while Cambodia's gaming industry is still in its early stages compared to other countries in the region, it is expected to see a boom in the coming years.